A Game Plan for the Budget Conscious Cook

Ellen Jaffe Jones

Not only can a plant-based diet be good for your health, it can also be easy on your budget! Discover how to give your shopping cart a makeover, learn how to forgo expensive processed foods and get the most flavor out of delicious, high-quality basic ingredients. Ellen Jaffe Jones has scoured the shelves of popular supermarkets and big-box stores and calculated how to eat three nutritious, delicious, satisfying meals for no more than $4 per person per day—less than an average meal at a fast food outlet. Each recipe is accompanied by the cost per serving. And from soups and salads to entrées and desserts, the flavors are as impressive as the savings. 

Tips on financial planning for food shopping, a basic review of plant-based nutrition and cooking, and a look at the hidden food-industry politics behind grocery store pricing and product placement gives readers the tools they need for planning wholesome, inexpensive daily and weekly menus. And because these meals are healthful, there will be additional long term savings by reducing future medical expenses for treating diet-related diseases. 

Listed below are Ellen’s top ten money-saving tips:

  • Use your head, not your heart (or stomach) when you shop
  • Check the unit prices
  • Buy in bulk ─ within reason
  • Shop the circumference of the store
  • Check the entire supermarket shelf-up, down, and all around
  • Buy store brands when possible
  • Pay with cash (guarantees that you won’t buy more than you can afford)
  • Keep your receipts (sale prices may be applied retroactively)
  • Track prices (to know if an “on sale” item is really a savings)

Join Ellen in celebrating a positive relationship with food, putting joy back into cooking, and never worrying again about your food budget.
"Reduce your food budget by giving your shopping cart a make-over! Ellen parlays her experience as an award-winning TV consumer reporter to show you how to become a savvy shopper and prepare real food with great flavor."
RORY FREEDMAN, author of Skinny Bitch

"Eat Vegan on $4 a Day will help you take a bite out of your food budget while you get on track to a more healthful lifestyle.”
T. COLIN CAMPBELL, professor emeritus of nutritional biochemistry, Cornell University, author, The China Study 

"Using a fresh blend of solid data, time-saving tips, and pure common sense, Ellen Jaffe Jones shows how to trim food bills while maximizing nutrition. This is a first-class resource with a broad spectrum of delicious, nutritious recipes.
COLLEEN PATRICK-GOUDREAU, award-winning author of The Joy of Vegan Baking, Color Me Vegan, and The 30-Day Vegan Challenge

“Certainly there is no one better qualified to write this book than Ellen Jaffe Jones. What you find within these pages may surprise you, as you discover that you really can eat well—and keep yourself healthy—on just $4 a day.”
NEAL BARNARD, MD, president, Physicians Committee for Responsible Medicine

“Whoever knew that food could be so delicious, so healthy—and so cheap! Keep in mind that even if inflation goes through the roof, these recipes will still be at the bottom of the price food chain!”
RUTH E. HEIDRICH, PhD, Ironman triathlete, author of Senior Fitness and A Race For Life

Ellen Jaffe Jones was a cooking instructor with The Cancer Project, a program of the prestigious Physicians Committee for Responsible Medicine. She spent eighteen years in TV news as an investigative reporter, morning anchor, and producer for network affiliates around the country, winning two regional Emmys, the National Press Club First-Place Award for Consumer Journalism, and United Press International’s First-Place Award for Investigative Reporting (twice). Ellen is a certified personal trainer and running coach. She is also the author of Vegan Fitness for Mortals, Vegan for One, Kitchen Divided, Paleo Vegan (with Alan Roettinger) and Vegan Sex (with Dr. Joel Kahn).

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Book review by Barefoot Vegan Magazine

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Price: $14.95
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